Coir doormat packaging
Three packing stages — the individual item, the case, and the container — plus every print file you need. Pack to this specification and the shipment clears Amazon receiving.
Individual item packaging
Every mat is sold on its own and reaches the customer exactly as you pack it. Amazon does not repack or repair units on receipt.
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Inspect the mat.
Reject any mat with loose fiber shedding, cracked or delaminated backing, misaligned or off-color print, frayed edges, or damp coir. Coir must be fully dried before packing.
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Add the care card.
One printed care card per unit, placed inside the roll. Artwork is supplied by Next Micro — print it as issued.
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Roll the mat, print facing out.
Roll along the short edge to an even diameter across the full length. Keep the first two turns loose.
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Wrap to hold the roll.
Apply a wrap around the rolled mat so it cannot unroll or loosen in transit. The wrap has to survive handling all the way to the customer — a roll that relaxes will not fit its carton and will not present correctly on arrival.
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Slide the roll into the product carton.
The printed retail carton. One mat per carton. Close it so it stays closed without tape across the print.
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Apply the FBA product label.
Inside the white window printed on the carton and marked product label. One label per unit, no exceptions.
Cracked backing on past shipments was traced to the mat being wound too tightly at the start of the roll. Watch the first two turns.
Product carton artwork
FBA product label
Dielines, panel depths, sizes and print-ready downloads are in Section 04.
Where the product label goes
- The carton is printed with a white window marked product label. Apply the label inside that window — it is already sized and positioned for it.
- The label goes in vertically — turned a quarter turn so it reads the same way up as made in India beside it. The window is portrait; the label is not.
- Never let the label run past the window onto a fold, seam or corner. A bent barcode will not scan.
- ✓One label per unit, inside the printed product label window
- ✓Minimum 0.25 in between the label edge and the carton edge
- ✓Label size is 2.25 × 1.5 in — print at 100%, no scaling
- ✓White, non-reflective stock, black ink, removable adhesive
- ✓Thermal or laser at 300 DPI or better — print at 100%, no scaling
- ✓Scan-test labels periodically through the run
- ✗Never on a seam, corner, curve or fold
- ✗Never wrinkled, bubbled or creased across the barcode
- ✗Never printed on an inkjet printer
- ✗No other barcode left visible on the carton
Case packaging
Finished units go into a plain shipping case. One SKU per case, contents loose, and one AWD case label on the outside.
Units per case by size
| Mat size | Units per case | Status |
|---|---|---|
| 17″ × 30″ | 9 | Confirmed — standard case pack |
| 24″ × 48″ | 3 | Weight-corrected in 2025 |
| 24″ × 72″ | 2 | Weight-corrected in 2025 |
| 35″ × 59″ | Confirm before production | Not yet established |
Amazon rejects cases over 50 lb. In 2025 a shipment of larger sizes was received over weight, and Amazon split every case into two — at our cost.
Before running any size, pack one case, weigh it, and confirm the count with Next Micro. If a case comes in over 48 lb, reduce the count and tell us. Do not ship it and do not change the count without written confirmation.
Case construction
- ✓One SKU per case. Never mix designs or sizes.
- ✓Exact count. No part-filled and no over-filled cases.
- ✓Contents loose. Units go in individually.
- ✓Double-wall corrugated, new board only
- ✓H-tape pattern on top and bottom seams
- ✓No dimension over 25 in — this is the AWD limit and it is firm
- ✗No inner bundles of 3 or 5 inside the case
- ✗No loose fill or packing peanuts
- ✗No reused or previously printed cartons
Amazon raised the maximum carton length for FBA to 36 in during 2025, but AWD still caps every dimension at 25 in. The same production run can be routed to either program, so all cases are built to the AWD limit.
AWD case label
Where the AWD case label goes
- One AWD case label per case, applied in the top left of a side face, right way up.
- Keep the whole label clear. No tape, strapping or film across any part of it, including the barcodes.
- Never across the top seam or the opening. The label is destroyed the moment the case is opened.
- ✓One AWD case label on every case, top left of a side face. 580 cases means 580 unique labels.
- ✓Label size is 4.25 × 6 in — print at 100%, no scaling
- ✓Apply to a flat face so the barcode does not fold over an edge
- ✓Confirm the label SKU matches the units inside before sealing
- ✓Apply the labels in box-number order and use every one in the set
- ✗Never photocopy, reuse or reprint a label. Every one is unique. If you run short, request more.
- ✗Never on a seam or opening — it is destroyed when the case is opened
- ✗Never covered by tape, strapping or film — the label says so itself
- ✗Never more than one AWD label on a case
Each AWD label is pre-printed with its box number, unit count and case weight. The case you build has to match the label you put on it — the right count inside, and an actual weight at or near the printed figure.
If a case will not match its label, stop and contact Next Micro. Do not swap labels between cases and do not ship a case whose label is wrong.
The product label on the units inside must match the SKU on the AWD case label. A mismatch is the fastest way to lose an entire shipment.
Container loading
All containers ship floor-loaded — loose stacked cases, no pallets, unloaded by hand. This is where most rejections happen.
Load plan — 40 ft high cube, 17″ × 30″
| Direction | Cases | Governed by |
|---|---|---|
| Along the length | 29 | 8 in door clearance |
| Across the width | 5 | 3 in wall clearance, both sides |
| Stacked high | 4 | 72 in column limit |
| Total | 580 | = 5,220 units |
Larger sizes use a different case footprint. Next Micro issues the load plan for those with the order.
Required clearances
Loading rules
- ✓Stack in columns, alternating pattern — not one solid block
- ✓Every tier aligned and square so a clamp truck can grip all four sides
- ✓Air pillows, corrugated shims or dunnage between stacks to stop shifting
- ✓Secure the load with load bars or straps — straps only for intermodal
- ✓Container at least 8 ft tall inside, with a flat floor
- ✓Orient product so it can be clamped without rearranging the load
- ✗Never bundle cases together with straps, tape or zip ties
- ✗Never force the last row in — short-load it and report the actual count
- ✗Never load into a container with an uneven or corrugated floor — it will be refused
The carrier must declare Load Type = Floor Loaded on Amazon Carrier Central before the delivery appointment. Containers that arrive undeclared are turned away.
Box & artwork files
Every print file needed for coir doormats. Print at 100% — never scale, redraw or substitute.
Box dielines
| File | Panel depth | Flat artwork | Fits | Status |
|---|---|---|---|---|
| coir-box 62 × 18 | 18 cm (7.09″) | 31.6 × 30.4 in | 17″ × 30″ | In production |
| coir-box 62 × 21 | 21 cm (8.27″) | 31.6 × 35.2 in | Confirm | Released, unassigned |
| Not yet created | — | — | 24″ × 48″ | Tooling required |
| Not yet created | — | — | 24″ × 72″ | Tooling required |
The 62 × 18 and 62 × 21 in the filenames are centimeters, not inches. Measured off the files, the panel bands are exactly 7.09″ and 8.27″. Each dieline is four panels plus a glue flap top and bottom.
Assembled carton dimensions are not stated on the artwork. Confirm the folded size against a physical sample before committing to tooling.
Neither dieline is deep enough for a 24″ roll. Do not scale, stretch or improvise a carton for the 24″ × 48″ or 24″ × 72″ mats. Quote the tooling, send a sample, and Next Micro will release new artwork against it. Until then those sizes ship to the case-pack rules in Stage 02 only.
Universal artwork
These go in every unit regardless of mat size or print design. One design, no variants.
| File | What it is | Applies to | Status |
|---|---|---|---|
| Care card | 5 × 7 in printed card, one per unit | All sizes, all designs | Released |
| Coir mats insert | Printed insert, one per unit | All sizes, all designs | Released |
Print rules
- ✓Print at 100%. No scaling, no fitting to sheet, no re-drawing.
- ✓All files are vector with embedded fonts — do not substitute fonts
- ✓White ink on black stock for the cartons; hold registration tight on the script logo
- ✓Keep the white product label window clear — nothing printed inside it
- ✓Send a printed proof of every file before committing to the run
- ✗Never rebuild artwork locally, even to fix a perceived error — raise it with us
- ✗Never carry artwork over between sizes without written confirmation
If a file will not open, will not separate, or does not match what you were told to expect, stop and email purchasing@nextmicro.com before producing anything.
Before the container ships
Send this to Next Micro before the container is sealed. No photo pack, no pickup release.
- Mats before packingPrint quality, backing, edges
- Care card and wrapped rollCard in position, wrap holding the roll
- Product label close-upFlat, no wrinkles, barcode legible
- Open caseCorrect count, loose, from two angles
- AWD case label on a sealed caseFlat face, uncovered
- Sealed case on the scaleWeight visible, under 48 lb
- Container part-loadedColumn pattern, gaps, dunnage
- Full container before sealingPlus the seal number
Paperwork with every shipment
- ✓Commercial invoice
- ✓Packing list — SKU, units per case, cases per SKU, gross weight
- ✓Case dimension and weight certificate
- ✓Container seal number
Amazon can refuse the inventory, dispose of or return it, block future shipments, and charge preparation and non-compliance fees. Those costs are passed back to the supplier.
Anything you cannot pack to this specification — raise it with Next Micro before you produce it, not after.